In the nuanced world of independent watchmaking, the revival of a historic brand is often a delicate balancing act between honoring the ghosts of the past and establishing a relevant, contemporary identity. Under the stewardship of Dutch entrepreneur Tom van Wijlick, Lebois & Co has managed this feat with remarkable…
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By Maria Doulton | 02 April 2026 There is an inherent, quiet elegance to a partnership that feels not merely negotiated, but predestined. When Chanel assumed the role of title sponsor and official timekeeper of the historic Boat Race in 2025—officially rechristening it The Chanel J12 Boat Race—it marked a…