MUNICH, Germany — In a sweeping strategic realignment prompted by the rollout of the next-generation 3 Series and the upcoming introduction of its revolutionary "Neue Klasse" vehicle architecture, German luxury automaker BMW is fundamentally reshaping its global product portfolio. The multi-pronged strategy involves streamlining underperforming model variants, expanding artificial intelligence…
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Originally published as part of The Oeno Files, Robb Report’s weekly insider newsletter dedicated to the world of fine wine. The friction point for modern luxury industries rarely explodes on the cobblestone streets of historic European capitals or inside hushed, oak-lined tasting rooms anymore. Instead, the battlegrounds have shifted to…