CANNES, France — The luxury yachting world’s eyes are firmly fixed on the French Riviera as Ferretti Yachts officially debuts its highly anticipated, comprehensively updated Ferretti 720 at the Cannes Yachting Festival. Measuring an impressive 73 feet, 10 inches (22.5 meters) overall, this refreshed iteration takes an already celebrated platform and infuses it with contemporary architectural brilliance, elevated interior ergonomics, and a heightened focus on indoor-outdoor living.
Following its global premiere in Cannes, the newly minted flybridge yacht will embark on a tour across the Mediterranean, making its way to the prestigious Genoa International Boat Show in October. For industry insiders, prospective buyers, and maritime aficionados, the revised 720 represents a masterclass in how a world-class shipbuilder refines a proven model to meet the evolving expectations of modern luxury travelers.
Main Facts: What’s New on the Ferretti 720?
At its core, the revamped Ferretti 720 retains the foundational DNA that made its predecessor a market favorite, most notably its highly functional four-cabin layout capable of accommodating overnight guests in ultimate comfort. However, every square inch of the vessel has been meticulously re-evaluated by some of the most prominent names in Italian yacht design.
The exterior lines are the work of celebrated designer Filippo Salvetti, whose touch has given the yacht a sleeker, more dynamic profile. Complementing Salvetti’s exterior architectural updates are interior spaces curated by the design powerhouse IdeaeItalia, focusing on warm minimalism, tactile luxury, and spatial optimization.
Key updates distinguishing this new iteration include:
- Expanded Glazing: The main salon and the full-beam master suite now feature significantly larger glass surfaces, flooding the interior spaces with natural light and offering unobstructed panoramic views of the sea.
- Reworked Profile and Gunwale: Subtle yet impactful geometry changes along the exterior hull lines enhance the yacht’s visual posture while improving practical on-deck security.
- Redesigned Hardtop: A newly engineered hardtop provides enhanced structural elegance and superior weather protection across the upper deck.
- Advanced Helm Station: The lower helm has been completely overhauled to feature a pillarless windshield, a configuration accommodating up to four 16-inch multi-function displays, and bespoke pilot seating crafted by iconic Italian furniture maker Poltrona Frau.
- Optimized Upper Deck: The 441-square-foot flybridge has been re-architected to incorporate a revised dining arrangement, enhanced storage modules, and an optional second helm seat.
Chronology: From Concept to Cannes Debut
The evolution of the Ferretti 720 did not happen overnight; it is the culmination of years of client feedback, design iterations, and technological advancements within Ferretti Group’s engineering departments.
Phase 1: Market Analysis and Conceptualization (Late 2024 – Early 2025)
Following the commercial success of the original Ferretti 720, the shipyard’s product strategy team began analyzing trends in the 70-to-80-foot flybridge segment. Owners increasingly demanded more natural light, seamless integration between interior and exterior zones, and automotive-inspired helm stations. Ferretti turned to its trusted creative partners—Filippo Salvetti for exterior design and IdeaeItalia for interior styling—to draft a blueprint that would modernize the yacht without sacrificing its seaworthiness or layout efficiency.
Phase 2: Engineering and Design Refinement (Mid 2025 – Early 2026)
During this phase, the engineering team tackled the complex structural challenges of expanding the window surfaces in both the salon and the master suite while maintaining hull rigidity. The new hardtop structure was wind-tunnel tested to ensure aerodynamic efficiency, and partnerships were finalized with high-end artisans, including Poltrona Frau, to guarantee that the tactile elements of the interior matched the architectural ambitions.
Phase 3: Construction and Sea Trials (Spring – Summer 2026)
The hull and superstructure were brought to life at Ferretti Group’s advanced production facilities in Italy. Rigorous sea trials were conducted throughout the summer months of 2026, testing the yacht’s stability, noise and vibration attenuation, and maneuverability under various sea states. The updated helm electronics and pillarless windshield configuration underwent extensive visibility testing to ensure safety standards exceeded regulatory requirements.
Phase 4: The International Premiere (September 2026)
The culmination of this multi-year journey takes place at the Cannes Yachting Festival, where the revamped Ferretti 720 makes its formal splash before an international audience of marine press, brokers, and prospective buyers, immediately prior to its voyage to the Genoa International Boat Show.
Supporting Data & Technical Specifications
To truly understand the scale and capability of the revamped Ferretti 720, one must examine the hard numbers that govern its performance, volume, and layout.
Principal Dimensions & Capacities
- Length Overall (LOA): 73 feet, 10 inches (22.50 meters)
- Hull Length: 72 feet, 2 inches (22.00 meters)
- Maximum Beam: 18 feet, 7 inches (5.68 meters)
- Draft: 6 feet, 0 inches (1.83 meters)
- Flybridge Area: 441 square feet (41 square meters)
- Cabins: 4 (Master suite, VIP suite, and two twin guest cabins)
- Crew Quarters: Separate cabins accommodating up to 2 or 3 crew members depending on configuration.
Design Collaborators
- Exterior Styling: Filippo Salvetti
- Interior Design: IdeaeItalia
- Naval Architecture: Ferretti Group Engineering Department
Interior Layout & Spatial Dynamics
On the main deck, the relationship between the culinary spaces and social areas has been thoughtfully refined. A newly integrated sliding glass door cleanly separates the dining and living areas from the forward galley and wheelhouse. This gives owners the flexibility to maintain a closed-galley configuration for formal dining or open up the spaces for a casual, American-style loft feel when entertaining.
Below deck, the four-cabin layout maximizes the 18-foot-7-inch beam. The midship full-beam master suite benefits from the newly expanded hull glazing, offering panoramic views right from the berth. It is accompanied by a private en-suite head and extensive storage solutions integrated seamlessly into the bulkhead paneling. A forward VIP suite offers similar private amenities, while two well-proportioned twin cabins accommodate additional guests. Throughout the lower deck, hidden storage lockers and custom joinery significantly increase cargo capacity for extended cruising periods.
Up on the 441-square-foot flybridge, the layout has been decluttered. The updated dining area is served by a reimagined storage module that keeps gear organized and out of sight. The addition of an optional second helm seat allows the skipper to pilot the vessel from the upper deck while conversing with guests seated nearby.
Official Responses and Stakeholder Perspectives
The unveiling of the revamped Ferretti 720 has generated significant enthusiasm within the upper echelons of the marine industry. Leadership and design partners have shared insights into the philosophy driving this major update.
Stefano De Vivo, Chief Commercial Officer of Ferretti Group, emphasized the importance of listening to the clientele when approaching an established model:
"When you have a yacht as successful as the Ferretti 720, you do not rewrite history lightly. Instead, you listen closely to the feedback of owners and captains who live aboard these vessels week in and week out. The updates we have introduced for this latest version—ranging from the expanded glazing to the refined helm station—are direct responses to the modern yacht owner’s desire for unobstructed connection with the sea, combined with uncompromising Italian craftsmanship. We are immensely proud to present this evolution to the world at Cannes."
Filippo Salvetti, responsible for the exterior architecture, discussed the delicate balance of modernizing a profile without alienating purists:
"The challenge with a design refresh on a proven hull is to make the vessel look distinctly contemporary while respecting its timeless proportions. By reworking the gunwale lines and integrating larger glass expanses into the superstructure, we managed to lighten the vessel’s visual weight. The result is a profile that feels more energetic, sleek, and harmonious with the horizon."
Representatives from IdeaeItalia, speaking on the interior aesthetic evolution, highlighted the emphasis on tactile experiences:
"Interior design on a yacht of this caliber must do two things simultaneously: it must feel exceptionally luxurious, and it must feel like home. By collaborating with master craftsmen like Poltrona Frau for the helm and selecting warm, sustainable wood tones balanced with soft fabrics, we created an interior that invites you to touch, relax, and savor the journey. The sliding glass partition on the main deck is a game-changer for spatial flexibility, allowing the owner to dictate the mood of the interior at a moment’s notice."
Implications for the Luxury Yachting Market
The introduction of the revamped Ferretti 720 carries several notable implications for the 70-to-80-foot flybridge segment, signaling broader shifts in buyer preferences and shipyard strategies.
1. The Premium on Natural Light and Transparency
As modern architecture on land increasingly favors floor-to-ceiling glass and blurred boundaries between indoors and outdoors, yacht buyers now expect the same marine environments. By successfully engineering larger hull windows and salon glazing without compromising structural integrity, Ferretti has set a new benchmark for how much natural light can be brought into a mid-sized flybridge yacht. This will likely pressure competing builders to re-engineer their own window configurations to remain competitive.
2. Ergonomics and Automotive-Grade Helms
The integration of a pillarless windshield, a four-display electronic setup, and Poltrona Frau pilot seating highlights a growing convergence between automotive luxury and marine navigation. Owners and professional captains alike are demanding workspaces that reduce eye fatigue, offer supreme ergonomic support, and provide crystal-clear visibility. The upgraded helm station on the Ferretti 720 demonstrates that the captain’s bridge is no longer a purely functional utility space, but an integral part of the luxury experience.
3. Versatility in Spatial Management
The inclusion of the sliding glass partition between the galley/wheelhouse and the social areas reflects a broader market demand for multi-functional living spaces. Modern yacht owners frequently alternate between fully crewed charters (where separation of service areas is paramount) and owner-operated family weekends (where open-plan layouts are preferred). Yachts that can effortlessly adapt to these differing operational styles will undoubtedly command stronger resale values and higher demand.
4. Strengthening Ferretti’s Market Dominance
By continually refining its existing lineup rather than relying solely on entirely new hull developments, Ferretti Group demonstrates a sophisticated understanding of product life cycles. The strategic rollout—starting at the high-profile Cannes Yachting Festival and immediately transitioning to the Genoa International Boat Show—ensures maximum media visibility and direct access to both international and domestic buyers ahead of the upcoming cruising seasons.
Conclusion
The revamped Ferretti 720 proves that perfection is not a static destination, but a continuous journey of refinement. By blending exterior styling that feels both cutting-edge and timeless, interior spaces crafted with uncompromised Italian elegance, and technical updates that prioritize modern seamanship, Ferretti Yachts has breathed new life into an already iconic model. As it makes its grand tour from the waters of Cannes to the docks of Genoa, this 73-foot-10-inch masterpiece stands ready to conquer the hearts of a new generation of yachting enthusiasts.
